A very rough cost ballpark used to decide if a project is even worth pursuing.
A rough order of magnitude (ROM) estimate is the most preliminary cost assessment, prepared with minimal project information to give decision-makers a very approximate idea of project cost. Accuracy typically ranges from minus 50% to plus 100% of actual costs. ROM estimates are used to evaluate project feasibility before committing to design investment.
ROM estimates let owners and GCs decide whether to invest in design before detailed documents exist, so estimators use them to screen feasibility, set early budgets, and frame financing conversations. Because the accuracy range is wide, it is critical to communicate the assumptions and the level of contingency baked in so the number is not mistaken for a hard bid.
Asked whether a new warehouse is feasible, an estimator builds a ROM using a square-foot cost from comparable projects and tells the owner the result is a planning figure that could swing materially as design develops.
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